project 1: visual argument--150 points
For this project, you will create a visual argument by combining textual and visual design elements (such as typography, white space, images, and color). The argument, a static page made using inDesign or a similar software, should engage your focal topic. Like all arguments, to be persuasive, you should engage a specific audience and have a particular purpose in mind. As such, your visual argument could take a number of forms: a flyer, a poster, a postcard, a banner, an advertisement, etc.
Whatever you ultimately choose, your argument should rhetorically incorporate the below design principles:
What I mean by rhetorically using these principles is that your design should match your intended goals, audience, and effect. In other words, "good" design is, in part, context-driven, and it is up to you to design an argument that has the most impact. We will talk more about this--and examine examples--in class. As the due date gets closer, we will work together to develop evaluative criteria for this assignment.
point breakdown
visual re-design exploration: 25 points
reflective analysis: 15 points
draft: 10 points
final: 100 points
For this project, you will create a visual argument by combining textual and visual design elements (such as typography, white space, images, and color). The argument, a static page made using inDesign or a similar software, should engage your focal topic. Like all arguments, to be persuasive, you should engage a specific audience and have a particular purpose in mind. As such, your visual argument could take a number of forms: a flyer, a poster, a postcard, a banner, an advertisement, etc.
Whatever you ultimately choose, your argument should rhetorically incorporate the below design principles:
- CRAP (contrast, repetition, alignment, proximity)
- Arrangement (i.e., rule of thirds)
- White space
- Typography
- Color theory
What I mean by rhetorically using these principles is that your design should match your intended goals, audience, and effect. In other words, "good" design is, in part, context-driven, and it is up to you to design an argument that has the most impact. We will talk more about this--and examine examples--in class. As the due date gets closer, we will work together to develop evaluative criteria for this assignment.
point breakdown
visual re-design exploration: 25 points
reflective analysis: 15 points
draft: 10 points
final: 100 points